Non-food sales including PC hardware and software grew three times the rate of food at Sainsbury’s in Q4, according to the supermarket chain’s latest results.
Like-for-like sales growth fell to 1.7 per cent, compared with 6.2 per cent in the same period last year. The results represent the retailer's slowest growth in five years.
Sainsbury's chief executive Justin King said: “The last two or three years have been unusual, for 25 years we had low or no inflation.
"The growth that the majority of supermarkets have enjoyed has been hard-won, either from each other by growing their share of total food or other areas like non-food.”
The firm went on to emphasise that store openings and an extension of its non-food ranges were sources of growth.
The latest results suggest Sainsbury’s could become serious competition to rival Tesco in its PC and software sales.