Motorola aired a 60 second Super Bowl commercial called 'Empower The People', presenting the firm's upcoming Android Xoom tablet as an alternative to the Apple iPad.
Borrowing heavily from the iconic Ridley Scott directed 1984-themed advert that launched the Macintosh, the Motorola advert presented a similarly bleak and homogenous future while the protagonist can also be seen reading Orwell's novel at one point.
The 'drones' in the advert are shown listening to iPods while the Xoom-using protagonist shows one female 'iPod drone' images on a Xoom tablet, prompting her to remove her earbuds.
The end of the commercial simply states: "Motorola Zoom with Google, the world's first Android 3.0 tablet."
See below for the one minute 'Empower The People' Super Bowl spot:
Advertisement
Related Stories
- Via Technologies release Android PC to rival the Raspberry Pi May 25th 2012 at 10:30AM
- Google's multi-Nexus Android strategy May 16th 2012 at 12:56AM
- Java judge will not rule on Android "fair use" May 11th 2012 at 1:52AM
- Jury fails to fully decide in Oracle vs Google May 7th 2012 at 10:28PM
- Jury struggles for verdict in Oracle vs Google May 6th 2012 at 11:56PM
- Samsung goes large with Galaxy S III May 3rd 2012 at 11:51PM
- ESET releases Mobile Security for Android smartphones and tablets Apr 27th 2012 at 4:39PM
- Intel's first x86 Android phone reviewed Apr 26th 2012 at 12:13AM
- Acer Iconia A510 tablet is Olympic-themed Apr 18th 2012 at 1:58AM
- Samsung Galaxy S III unveil for 3rd of May Apr 16th 2012 at 10:22AM
