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Midwich and EIZO reunite after 13 years

Matthew Jarvis
Midwich and EIZO reunite after 13 years

Distributor Midwich and specialist displays vendor EIZO are to partner once again, after 13 years apart.

The companies, which were both formerly owned by Raab Karcher, which was part of the Veba group, were sold as part of a $2 billion (£1.29 billion) sale of Raab Karcher’s electronics division in 2000. Of the 20 companies sold at the time, only Midwich and EIZO, which was known at the time as PDS, remain trading today.

EIZO specialises in high-spec displays for sectors demanding high definition systems, such as medical, design, video-editing and publishing. The vendor ended its two-decade relationship with distributor Avnet almost two years ago in order to expand its channel proposition, with a team of 15 moving away from Avnet at the start of last year.

“This is a great fit”, said Darren Lewitt, Midwich’s AV Director.  “I remember the MEMEC days in the early 90s before the Raab Karcher acquisition and, although the scales of both operations have changed, both companies still have a similar ethos.”

“The MEMEC way became the Midwich way for us and that methodology still exists today, a strategy of pro-active market marking for profitable growth. EIZO also fits perfectly into Midwich’s new Small Format Display strategy and we are delighted to have this exclusive distribution opportunity."

“It’s great to see our partnership with Midwich come full circle,” added Robert Smyth, EIZO’s Head of Channel. “We look forward to a highly successful association with Midwich once again. Being a specialist distributor, they will help us expand into new areas where our high-definition systems excel.”

EIZO will be present at Midwich’s Technology Exposed event at Ascot on September 18th and 19th.

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Tags: midwich, displays, distributor, technology exposed, vendor, deals, Eizo, Raab Karcher

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