Microsoft has announced an increase in pricing for its Surface and Surface Book computers in the UK by more than £400 for some models as a result of post-Brexit sterling valuation drops.
This is not an unprecedented move as the likes of Sonos, Apple and HP have all raised prices of computers, speakers and apps by as miuch as 25 per cent. Apple in particular made somewhat controversial moves by upping the price of the over three year old Mac Pro by £500, from £2,499 to £2,999. Microsoft itself made a similar move last October when it increased the cost of its enterprise software and cloud services.
A Microsoft spokesperson said: “In response to a recent review we are adjusting the British pound prices of some of our hardware and consumer software in order to align to market dynamics. For indirect sales where our products and services are sold through partners, final prices will continue to be determined by them.”
On Microsoft's online store, the Surface Book now starts life at £1,449 – up £150 (11.5 per cent) from £1,299 a week ago. The the top-specced Surface Book now is £400 more. The Surface Pro 4 surprisingly remains unchanged at £749, but some models in the range are up to £160 more expensive. It is expected that Microsoft will release a new version of the Surface Pro in the near future, and there will be a great deal of interest on the company's pricing strategy.