The campaign launched on Saturday, with the first advert showing during The X Factor, which is also seeing a concerted push by The Carphone Warehouse to promote its new positioning.
It will be backed up by the simplification of windows.co.uk, as well as increased partnership with retailers to ensure a more informative PC buying campaign.
The advertisement is part of the Crispin Porter + Bogusky campaign that is currently running in North America.
Source: BrandRepublic
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