New digital image startup Lytro has unveiled upcoming digital cameras based on the firm's radical light-field sensor.
The physical design is as radical as the sensor inside with the Lytro cameras looking more like square lipstick than traditional cameras. Inside the Lytro sensor captures information on light direction as well as the colours and levels that ordinary cameras do.
Lytro claims the innovation represents camera 3.0, one step up from camera 2.0 of digital photography. The devices, which the company will sell direct in the first quarter of 2012, contain 8GB to 16GB of storage and will cost around $400, not cheap.
The Lytro party trick, as it were, is that the sensor enables setting of depth of field and focus after images have been taken. The software required to do so will only be available on the Mac when the cameras arrive early next year.
Quite why is anyone's guess. Mac fans will be able to pick up a lipstick game in blue, red or graphite. Which is nice.
Advertisement
Related Stories
- Appule 2012 Apr 23rd 2012 at 1:00AM
- Prepare your Mac for the arrival of Mac OS X Lion Jul 11th 2011 at 8:35AM
- Smell-o-vision on the way Jun 20th 2011 at 8:14AM
- Mac iOS5 goes to beta release Jun 7th 2011 at 11:24AM
- New Mac malware strikes May 26th 2011 at 10:45AM
- AppleCare rep: Mac malware is 'getting worse' May 19th 2011 at 10:17AM
- Apple rates Mac Opera browser 'adult only' Mar 7th 2011 at 6:36AM
- MacExpo set to return? Feb 8th 2011 at 12:50PM
- Apple to launch Mac App Store in January Dec 17th 2010 at 6:30AM
- Steve Jobs: No USB 3.0 for Macs Nov 2nd 2010 at 1:35PM
