Shop Direct is to rebrand Littlewoods Direct – its online and catalogue operation – 'Very' next month, as part of its push to capture the 25-45 year old market.
According to Retail Week, around 1.5 million of Shop Direct's customers will be moved to the brand, with a new website and catalogue expected to launch on July 5th.
Very will carry fewer products, but will be focused more around three key product areas, including home and technology, fashion, and mother and baby.
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