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Lenovo launches consumer desktop brand

Lenovo launches consumer desktop brand Lenovo has entered the consumer desktop market in the US, with the launch of its IdeaCentre brand.

The first model to hit shelves in the US, the K210, comes with a raft of features which it describes as "designed for comfort and convience", many of which have traditionally only featured on business level models.

PC Retail was still waiting to hear back from Lenovo as to when it plans to roll out similar models in the UK.

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Tags: Lenovo, USA, consumer push, ideastation