LENOVO HAS revealed plans for future expansion into the consumer sector, after announcing extensive changes to its B2B channel distribution system.
Historically the firm has concentrated primarily on business to business sales, but is now looking to move into the highly lucrative consumer sector.
Neil Berville, Lenovo’s executive director for the channel partners organisation in the UK, Ireland and Benelux, indicated that the vendor would primarily be targeting the lower end of the consumer segment.
“If you look at our market coverage, the lower end of SMB in consumer is a totally untapped market for us,” he told PCR. “So anything we do in that space is all new and good for us – it’s all about grabbing market share from our competitors.
“We already engage with a good number of etailers and system builders, but we’re pushing much more towards the glassfront retailer and small etailer. It’s a channel that we want to embrace and encourage and get our products into.”
“I know that when netbooks came onto the scene, many were worried about cannibalising the low-end notebook market – for us that doesn’t matter, so we are very strongly backing netbooks, thinbooks, and value notebooks because actually, it’s all new to us,” he added.
Advertisement
Related Stories
- CES 2012: Intel enters smartphone arena Jan 11th 2012 at 6:18AM
- CES 2012: Lenovo unveils Android-powered K91 smart TV without Google Jan 9th 2012 at 4:40AM
- Lenovo unveils Ivy Bridge Thinkpad ultrabook Jan 5th 2012 at 5:54AM
- Lenovo's new Cedar Trail not-a-netbook Dec 30th 2011 at 4:57AM
- Lenovo launches new Essential C325 all-in-one Oct 25th 2011 at 12:51AM
- Lenovo becomes world number two PC maker Oct 14th 2011 at 5:19AM
- YouTube and Lenovo ask students for space experiments Oct 11th 2011 at 12:07AM
- Ex-Acer boss Lanci jumps ship to Lenovo Sep 19th 2011 at 6:56AM
- Apple's China sales surpass home brand Lenovo Aug 22nd 2011 at 12:05AM
- Dixons to open concession in Harrods Jul 28th 2011 at 1:09PM
Follow Follow this article if you would like to receive notifications of updates.
Add a new comment
You need to be logged in to post comments. If you do not have an account then please register.
Comments
0 comments
There are no comments yet, be the first to add one!