LeapFrog has entered the wearable tech market with the LeapBand, an activity tracker designed for children.
The firm says the fitness band encourages active play and healthy habits while letting the wearer nurture their very own personalised virtual pet – Tamagochi style.
The LeapBand features 50 different activities and challenges, tracking a child’s physical movements so the more active a child is, the more points they earn with their virtual pet.
There are eight different customisable pets to choose from – cat, dog, dragon, money, panda, penguin, robot and unicorn.
Other features include a built-in accelerometer, high-resolution colour screen, and rechargeable battery. It is also water resistant and doubles up as both a digital and analogue watch.
"We understand that helping a child reach their full potential not only includes helping them learn numbers and letters, but encouraging them to establish healthy habits and get the exercise they need every day through play," said Dr. Jody Sherman LeVos, director of LeapFrog's Learning Team.
"LeapBand is a great way to get kids up and active and help them develop a strong foundation for healthy lifestyles. LeapBand takes inspiration from the growing trend of adult fitness wearable technology and makes it perfect for kids by bringing the fun and play of physical activities to life with their very own virtual pets. One of the best parts of the LeapBand experience is that kids will have so much fun playing they may not realise all of the physical exercise they are experiencing and the healthy habits they are learning."
The LeapFrog LeapBand is aimed at children ages four to seven years old and has an RRP of £29.99. It will be available in green, pink, blue and orange online and at major UK retail locations in August 2014.