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Kindle Fire gains web traffic market share as iPad declines

Laura Barnes
Kindle Fire gains web traffic market share as iPad declines

December 2012 saw Amazon’s Kindle Fire almost double its web usage market share.

According to research conducted by Chitika, Kindle Fire’s share of traffic increased by around 7.5 per cent. Is it coincidence that the iPad’s share of tablet web traffic decline by just over seven per cent? Hmmm

Samsung’s Galaxy tablet saw its web traffic jump by more than a per cent, and even Microsoft’s Surface saw a boost. It was very slight, but a boost is a boost.

Despite all this shifting around, iPad is still crushing its opponents with nearly 79 per cent of the market. But even so, losing over seven per cent to its rival in one month will leave Apple a little concerned.

"We expect that the iPad's share of traffic will return to the 80 per cent range, albeit lower than pre-holiday levels, as users return from vacation and browse with their new devices less frequently," noted Chitika.

The last week of 2012 saw the most device activations and app downloads in a single day, with at least 17.4 million iOS and Android devices activated on Christmas Day.

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Tags: tablet, ipad, kindle fire, tablet market share, Chitika

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