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Apple has cut its iPhone 5 component orders by half due to ‘weaker-than-expected’ demand, reports WSJ.
People ‘familiar with the situation’ told WSJ that Apple’s orders of iPhone 5 screens for the January-March quarter dropped by half of what the company had previously planned to order.
Also the company has cut orders for a number of other iPhone 5 components, which have not been specified yet, suggesting that the sales of the firm’s latest smartphone haven’t been as strong as expected.
Released back in September, the iPhone 5 has been in direct competition with Samsung’s flagship Galaxy S3 device. Analysts predict that Samsung will increase its lead of Apple by growing its smartphone sales by 35 per cent this year. In Q3 2012, Apple held 14.6 per cent of worldwide smartphone shipments, down from a peak of 23 per cent in Q4 2011 and Q1 of 2012.
As if all this wasn’t enough to worry the iPhone manufacturer, Apple’s share price has fallen by more than a fifth since September.
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