A recent survey has found that 39 per cent of internet users around the world feel there are too many ads on the internet, while in the US that number rises to 56 per cent.
The study by Synovate also found that over 80 per cent of users in Australia, Canada, Spain and the United States actively tried to avoid websites that they feel have intrusive advertising.
On the other hand, 42 per cent of respondents said they liked the idea of targeted advertising – the process of tracking internet usage to make advertising more personally relevant to the user. However, 27 per cent rejected the concept as they did not like the methods used to gather data.
Advertisement
Related Stories
- Daily deals websites get the Apprentice treatment May 23rd 2012 at 9:58PM
- Google Chrome takes most popular browser crown from IE May 22nd 2012 at 1:33PM
- Have your say: Does your business listen to complaints on Twitter? May 21st 2012 at 10:56AM
- Google introduces Knowledge Graph for more intelligent search May 17th 2012 at 10:55AM
- Twitter reaches 10-million user milestone in the UK May 16th 2012 at 2:33PM
- SOCA hit by cyber attack May 3rd 2012 at 4:45PM
- Follow the PCR Retail Boot Camp news on Twitter May 1st 2012 at 11:05AM
- Google chief warns of threat to the free web Apr 16th 2012 at 8:56AM
- Intel to splash out on 'epic' ultrabook campaign Apr 5th 2012 at 12:41AM
- Groupon complaints pile up Feb 29th 2012 at 9:05AM
