A new Intel television advert has been aired on Sunday during the Emmy Awards in the US.
"Once in a great while, something new comes along and nothing is ever the same again."
Except for TV ads, that is. The advert debuted in the UK earlier this month with IntelUK uploading it to YouTube on the 5th.
"For computers, that moment is now," the advert continues. "The second generation of Intel Core Processors. Stunning visuals, intelligent performance."
"When you see it, you'll know it. When you use it, you'll feel it."
"This is visibly smart."
The advert is part of a major Intel media buy which will see the commercial appear in "Criminal Minds" and "X Factor". See the 30 second advert below.