The global phenomenon that is Moshi Monsters celebrates its fifth year with 80 million registered users and $250 million total gross retail sales.
Moshi Monsters is an online platform where children can create and nurture virtual pets and make their way around Monstro City to play games and communicate with friends in a safe environment.
Developed in 2008 by Mind Candy, the game has over 80 million users worldwide. The brand has expanded into offline products such as books, toys, magazines and music.
The game has also extended into the technology market, with Moshi Monsters branded tablets, cameras, headsets and phone accessories.
Mind Candy’s CEO Michael Acton Smith revealed recently that the firm will test out its next Moshi Monster properties on tablets rather than web browsers, stating: "If it’s successful on tablets, then we will make the bigger bounce into toys, cartoons, films and everything else.”
Speaking about the game’s fifth birthday, Smith commented: “Many people assume Moshi is a Japanese or American success story, but we’re very proud to say it’s a homegrown British phenomenon. The last five years have been an extraordinary journey. We’d like to say a huge thank you to the millions of children and parents that have adopted a monster and played within the weird and wonderful Moshi world.”
Check out Mind Candy’s Moshi Monsters infographic below to see this brands impressive states from the last five years: