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Incisive Media has claimed that its Reseller Business Academy is increasingly becoming a must-attend event as the recession threatens to pull increasing numbers of channel businesses under.
Speaking to PC Retail, Incisive Media Business Technology Group marketing manager Charlie Beall stressed the need for resellers to invest in their workforces to continue differentiating themselves from their rivals.
"There is always a need to differentiate yourself from the competition and during times of economic uncertainty it is more essential than ever to have a competent and skilled workforce," commented Beall.
He also stressed that with economic concerns, it was becoming increasingly difficult to keep track of the changing economic market. "Channel businesses continually need to address their skills and improve their ability to generate new business and new revenue streams.
"The Reseller Business Academy is the only training academy in the UK to offer courses specific to the needs of reseller businesses and at the same time, provide the platform to share experiences and learn from your peers," added Beall.
Four modules will run in Spring 2009 including sales management for IT resellers, financial management for resellers, marketing fundamentals for resellers and sales fundamentals for resellers, with more to be announced in the autumn.
