British tech success Imagination Technologies is set to open a new PowerVR research and development centre in Bristol.
The company is also putting the call out for the best and brightest engineers to come work on graphics and multimedia chips at the new facility.
Similar to another British tech shop, ARM, Imagination produces graphics processor (GPU) designs which are built into chips such as mobile phone system-on-chips (SoCs).
Apple owns a chunk of the Hertfordshire-based company and is a major user of Imagination's PowerVR graphics cores in Apple's own A-series of SoCs powering iPhones, iPods and iPads.
"We look forward to welcoming some of the brightest West Country based engineers, including graduates as well as experienced specialists, to the Imagination team, helping us to continue to extend our presence and leadership on the international stage," said Imagination COO John Metcalfe.
The company has more than 1,000 staff with over 80% of them degree qualified engineers and 70% of those currently based in the UK.