The world's largest PC maker HP further extended the firm's market leadership in PC shipments in the EMEA region.
In a tough quarter with an overall downturn of 8.9 per cent, HP bucked the trend and grew sales 3.9 per cent, increasing the tech giant's market share from 20.1 to 23.0 per cent, according to IDC's Q2 EMEA PC tracker report.
Acer managed to hold onto second place despite a road crash 40.3 per cent fall in sales on the back of heavy inventory in the channel. The Taiwanese PC maker was heavily exposed to the consumer downturn at large and had a particular focus on categories which have performed the worst including low-end notebook PCs.
IDC said Acer's channel sell-out showed signs of improvement following a $150m boost to help shift channel inventory. Dell, having also bucked the European downturn is now nipping at the heals of Acer, threatening to overtake them and capture second place.
Dell put on the best performance of all the ranked PC builders, growing the firm's PC business 8.4 per cent. IDC credited Dell's aggressive move into developing markets outside of Western Europe as a key factor in the firm's solid performance.
With the exception of Apple, channels clogged with inventory in Western Europe contributed to overall declines in PC shipments according to IDC's quarterly tracker.
However most vendors experienced growth in Central and Eastern Europe with those performing well in the emerging regions, such as HP, Dell, Lenovo and Samsung, more than offsetting the weak consumer demand in the West.
Advertisement
Related Stories
- HP fires Mike Lynch May 25th 2012 at 12:21PM
- Lenovo net profits soar by 73% May 23rd 2012 at 10:55AM
- Westcoast to hold HP Generation8 events May 23rd 2012 at 10:15AM
- Vendor job cuts rumoured to be on the way May 21st 2012 at 1:21PM
- Lenovo's ThinkPad X1 Carbon is world's lightest May 15th 2012 at 6:23AM
- Acer unveils new G6 displays May 10th 2012 at 2:38PM
- HP updates ultrabook range May 9th 2012 at 10:43PM
- Acer launches AMD Fusion-based Aspire One 725 May 9th 2012 at 12:20AM
- Lenovo's ThinkPad USB 3.0 dock May 9th 2012 at 12:11AM
