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How to win a PCR Award: Frontline

Helen French
How to win a PCR Award: Frontline

Back to celebrate the best and brightest of the PC and IT industry once again, the PCR Awards 2012 is set for Thursday March 22nd at the Royal Garden Hotel, Kensington.

In recognition of the changing technology landscape, this year sees a revamped line-up of categories. There are 19 Awards available across the Frontline, Distribution and Vendor sectors.

Find out here exactly how to win one of the six Frontline Awards on offer.

FRONTLINE

The Frontline Awards will recognise excellence in retail and reseller businesses, be they on the High Street, online, or B2B segments.

The winners of these awards will be those that have best represented the UK technology industry to the wider public, whether that’s in terms of support, advice or sales.


Independent Retailer (five stores or fewer)

Who’s eligible?

Any bricks and mortar computer retailer with five stores or fewer.

Judges will consider the following criteria:
·      Product knowledge
·      Range and merchandising
·      Customer service
·      Marketing activity

How do I make my opinion heard?
You can nominate your own company or a customer by emailing Andrew.Wooden@intentmedia.co.uk by November 30th, telling us why the firm should be considered a Finalist.


Specialist Retailer (online retailers, or more than five bricks and mortar stores)

Who’s eligible?
Online retailers, or any bricks and mortar computer retailer with more than five stores.

Judges will consider the following criteria:

·      Product knowledge
·      Range and merchandising
·      Customer service
·      Marketing activity

How do I make my opinion heard?
You can nominate your own company or a customer by emailing Andrew.Wooden@intentmedia.co.uk by November 30th, telling us why the firm should be considered a Finalist.


Non-Specialist Chain

Who’s eligible?
Any bricks and mortar or online non-specialist retail chain that stocks computers and/or computer accessories as part of a wider product mix.

Judges will consider the following criteria:
·      Product knowledge
·      Range and merchandising
·      Customer service
·      PC/IT-specific marketing activity

How do I make my opinion heard?
You can nominate your own company or a customer by emailing Andrew.Wooden@intentmedia.co.uk by November 30th, telling us why the firm should be considered a Finalist.

 
Reseller

Who’s eligible?

Business-orientated resellers, value-added resellers and system integrators.

Judges will consider the following criteria:
·      Product range
·      Customer satisfaction
·      Solution innovation
·      Marketing activity

How do I make my opinion heard?
You can nominate your own company or a customer by emailing Andrew.Wooden@intentmedia.co.uk by November 30th, telling us why the firm should be considered a Finalist.


Service & Support

Who’s eligible?
Any PC professional or firm involved in the support and repair of PCs.

Judges will consider the following criteria:
·      Product knowledge
·      Customer satisfaction
·      Success rate
·      Marketing activity

How do I make my opinion heard?

You can nominate your own company or a customer by emailing Andrew.Wooden@intentmedia.co.uk by November 30th, telling us why the firm should be considered a Finalist.


Retail Experience

Who’s eligible?
Any individual store – independent or part of a chain – which has demonstrated outstanding in-store experience.

Judges will consider the following criteria:

·      Product knowledge
·      Store layout
·      Staff etiquette
·      Customer satisfaction
·      Industry relationships
·      Range and merchandising
·      Marketing activity
·      Sales performance

How do I make my opinion heard?
You can nominate your own company or a customer by emailing Andrew.Wooden@intentmedia.co.uk by November 30th, telling us why the firm should be considered a Finalist.

How are these awards won?
PCR will take soundings from the industry and consider any direct lobbying from retailers, suppliers or general readers before announcing a set of finalists in the January issue.

The winner is voted for by the Judging Panel, which will consist of up to 100 highly regarded industry executives taken from all sectors of the business. Members of the panel vote in confidence and are only revealed after voting is complete. They cannot vote for themselves or associated companies.

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Tags: Retail, PCR Awards 2012, pcr awards, frontline

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