The UK's largest entertainment retailer HMV has now expanded into the laptop market, with a trial area already launched in Oxford Circus and more set to follow in Leeds, Bristol Cribbs, the Merry Hill Centre and Dudley over the next few weeks.
The trial areas are part of the retailer's new focus on technology products, and if successful will be rolled out across the wider portfolio. As well as laptops, a full range of accessories and peripherals will be available.
"This is really part of the ongoing evolution in the HMV offer – giving people access not just to music, film and games, but also to technology and other related products via a range of channels," said Ricky Gordon, technology manager at HMV. "We've also enjoyed considerable success in the iPod and iPod accessories market, so we see netbooks and laptops as being a natural further step in this direction."
When asked what would differentiate HMV's offering from the growing number of other retailers moving into the market, Gordon told us: "We'll be specialising and concentrating on the portable end of the market, which our market research suggests is what customers want and expect to find in HMV. It's increasingly clear that they see our stores not just as the place to buy music, film and games, but also the hardware and technology to enjoy them on."
He concluded by saying: "Ultimately, however, it will come down to how well we engage with these customers through the retail experience and the quality of service we give them, but I'm very confident we can do that."
Advertisement
Related Stories
- Caseking.de buys Overclockers UK Feb 9th 2012 at 7:52AM
- HP Folio 13-1000 ultrabook a DSG exclusive Feb 8th 2012 at 6:06AM
- Google's Tech City campus coming soon Feb 7th 2012 at 1:45PM
- PCR RETAIL BOOT CAMP: Dedicated website now live! Feb 2nd 2012 at 11:42AM
- GAME denies immediate stock problems Feb 1st 2012 at 1:56PM
- London dead last in mobile broadband city rankings Jan 31st 2012 at 5:57AM
- Transport for London launches traffic map Jan 29th 2012 at 9:42PM
- Tesco shares plummet after poor sales Jan 12th 2012 at 2:52PM
- Interactive Ideas offers best practice guides for selling online Jan 11th 2012 at 2:03PM
- Shepherd to head up VIP's new retail sales team Jan 10th 2012 at 12:31PM
Follow Follow this article if you would like to receive notifications of updates.
Add a new comment
You need to be logged in to post comments. If you do not have an account then please register.
Comments
0 comments
There are no comments yet, be the first to add one!