80 per cent of British consumers don’t know the difference between HD Ready and HD Ready 1080p (Full HD), according to a survey by LG.Furthermore, one in four Britons believe that owning an HD television set instantly makes all programmes high definition.
Additionally, many consumers are unaware that viewing HD television requires special content and usually a subscription too, with half of Britons from the Yorkshire-area believing that retailers specially tuned HDTV’s for product demonstrations.
LG is calling on the industry to do more to educate and inform the general public about high definition television, what it is and what it entails.
“The research highlights that consumers are suffering from information overload and struggling to keep up with the latest technology and jargon,” said the marketing manager at LG, George Mead.
“It’s important for us to translate this into relevant and tangible consumer experiences and the only way this will succeed is through education and by keeping the tech jargon simple and clear.”
Link: ERT
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