The executive director of Greenpeace has called on Facebook CEO Mark Zuckerberg to phase out the use of coal-fired electricity.
Kumi Naidoo’s open letter to Zuckerberg is part of Greenpeace’s Cool IT campaign to get technology giants to become climate champions.
“Other cloud-based companies face similar choices and challenges as you do in building data centers, yet many are making smarter and cleaner investments. Google, for instance, entered into a long-term agreement with a large wind power producer earlier this month. It has demonstrated that it is not only possible to prioritize the purchase of clean energy, but prudent as well,” Naidoo wrote.
Over 500,000 Facebook users have joined Greenpeace to call on Zuckerberg and Facebook to phase out the use of coal in its Oregon data centre, which is currently being built. Burning coal contributes the largest share of CO2 emissions globally.
Image: Artist's impression of what the Prineville, Oregon, data centre will look like once complete.
Advertisement
Related Stories
- Facebook to IPO Jan 29th 2012 at 9:15PM
- Twitter can now censor tweets by country Jan 27th 2012 at 2:01AM
- New WEEE law to be introduced Jan 26th 2012 at 2:28PM
- Young Brits have 200 Facebook friends but no one to turn to Jan 24th 2012 at 2:02AM
- Facebook, Twitter engineers 'improve' Google social search Jan 24th 2012 at 12:00AM
- Russian gang expose shuts down Facebook virus Koobface Jan 19th 2012 at 4:38AM
- Google gets personal with major social search revamp Jan 11th 2012 at 6:56AM
- Facebook blamed for a third of UK divorces Jan 4th 2012 at 10:21AM
- British student admits to hacking Facebook servers Dec 14th 2011 at 10:45PM
Follow Follow this article if you would like to receive notifications of updates.
Add a new comment
You need to be logged in to post comments. If you do not have an account then please register.
Comments
0 comments
There are no comments yet, be the first to add one!