Google has launched a live video broadcasting service dubbed Google+ Hangouts On Air, offering the chance for users worldwide to broadcast multi-user 'Hangout' video conferences.
The launch effectively means that individuals and companies alike can set themselves up as virtual TV stations using Google's hefty internet server infrastructure to back them up.
"Today we're excited to launch Hangouts On Air to Google+ users worldwide. So if you have something to say—as an aspiring artist, a global celebrity, or a concerned citizen—you can now go live in front of a global audience," said Google engineering director Chee Chew on the official Google blog.
Google users have the capability to live from Google+ hangouts or from YouTube channels. The number of viewers will be displays and Google will automatically upload a recording of the video to YouTube and a relevant Google+ post.
"This way it's easy to share and discuss your broadcast after it's over," said Chew.
Google is also hosting a number of upcoming Hangs On Air such as celebrity chef Jamie Oliver on Food Revolution Day. The Global Poverty Project and US chat show host Conan O'Brien.
Even confectionary maker Cadbury will be running a Hangout On Air from the British Olympic team fundraising party "Our Greatest Team Rises" to kick off at the Royal Albert Hall this Friday.
Google also highlighted some of the recordings of past Hangouts including musician, how-to experts such as chefs and photographers, sporting celebrities and even politicians such as US President +Barack Obama, and UN Secretary-General Ban Ki-moon.
"We can’t wait to see what you’ll share with the world," Chew concluded.