Google has initiated an advertising campaign in the face of mounting rivalry with Microsoft in the office applications software segment.
According to Tech Crunch, the drive, which is entitled ‘Going Google,’ takes the form of a billboard and viral ad strategy and it’s obvious that it is aimed at Office users in the business sector before Office goes online in 2010.
The key thrust of the drive is the reasons why around 3000 companies sign up to Google Apps every day. These testimonies will appear on Twitter and a specialist website created to help spread the word. Google is also giving away prizes throughout August to users who have embraced Google Apps and who submit a written entry describing their experience.
This latest move follows weeks of tit-for-tat announcements from the two companies, who seem to be preparing for a confrontation.
After Google revealed its forthcoming Chrome operating system, Microsoft announced that, like Google Apps, its latest version of Office would have cloud support. This was closely followed by revelations of an alliance with Yahoo to challenge Google in the search sphere.
Advertisement
Related Stories
- Google's Motorola buy gets the green light Feb 14th 2012 at 7:49AM
- Google planning home invasion? Feb 10th 2012 at 6:58AM
- Google brings Chrome beta to Android at last Feb 8th 2012 at 2:43AM
- Google's Tech City campus coming soon Feb 7th 2012 at 1:45PM
- iOS apps crash three times as much as Android Feb 6th 2012 at 8:23AM
- Google describes 'Bouncer' Android anti-malware system Feb 3rd 2012 at 6:41AM
- Google Maps fined for unfair competition Feb 2nd 2012 at 4:01PM
- Sky to launch Sky Go app for Android Feb 1st 2012 at 4:56AM
- BBC News for Android Tablets Jan 29th 2012 at 9:50PM
- Facebook, Twitter engineers 'improve' Google social search Jan 24th 2012 at 12:00AM
Follow Follow this article if you would like to receive notifications of updates.
Add a new comment
You need to be logged in to post comments. If you do not have an account then please register.
Comments
0 comments
There are no comments yet, be the first to add one!