Gem has announced a new collaboration with Roth AV to distribute its GAEMS G155 mobile gaming environment.
It's essentially a product that enables gamers to take consoles on the move and use them whilst still in the case. It's completely self-contained: straps and a foam base make sure a PlayStation 3 or Xbox 360 stay put, while an integrated 15.5-inch LED HD display means gamers don't need to worry about hooking it up to a television. The G155 is ventilated and has a rugged design that should avoid damage from minor impacts.
It takes Roth AV into the consumer electronics sector, and also expands Gem's gaming accessories portfolio.
Phil Munro, head of business development for Gem Distribution, commented: “Roth and GAEMS are pioneers in the mobile gaming market, bringing new and exciting, high quality accessories to retail at a competitive price. Gem is thrilled to have been given the opportunity to represent the GAEMS G155 as it continues to expand and meet the needs of today’s consumer and gaming enthusiast."
"‘We’re pleased to be working with Gem for the first time in a new and challenging category. With our core experience in high quality consumer audio and electronics and Gem’s clear leading position in retail distribution in the gaming sector, I believe that there is an unusual but significant synergy between our two companies’,"said James Roth, founder of Roth AV.
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