PCR Tech and IT retail, distribution and vendor news
A new report from American stat analysis group NPD suggests that the value of digital PC games market is now far greater than the boxed sector.
The numbers claims that 11.2m PC games were purchased in North America between January and June 2010. In the same period just 8.2m boxed PC games were purchased at retail.
However, the good news for bricks and mortar retail is that the real money remains in physical product – in total dollar revenue terms traditional retail still accounts for 57 per cent of the market.
The bad news is that even when the numbers are combined the overall PC games market is down 21 per cent year-on-year for the period, with unit sales falling 14 per cent.
Read the full story on our sister site MCV.
