Microsoft will open the first of its branded retail stores next Thursday, October 22nd, according to the Wall Street Journal.
The date is in line with the release of its next operating system, Windows 7.
The site, in Scottsdale, Arizona, is expected to showcase PCs and mobile phones running Microsoft software, as well as its own Xbox 360 hardware. A further site is reportidly planned for Viejo, California.
The move is seen by many as a response to Apple's branded stores, which have helped boost the firm's popularity since they're roll out.
PCR will bring you more on this story as it emerges.