With both consumers looking to scale back spending – as demonstrated by the dramatic fall in demand for business hardware in both IDC and Gartner's Q3 trackers – solutions that pack the word 'free' are becoming increasingly enticing.This month, PC Retail speaks to two experts; one on the business side and the other on the consumer – Enta Group's Luke Steel and Interactive Ideas' Andy Miles about VoIP, which has practical applications, both in the home and business environments, has the 'free' sales angle, but still packs healthy margins.
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