Distributor Exertis has named Mark Reynolds as IT commercial director for the UK.
In his new role, Reynolds will be responsible for maximising vendor relations and ensuring the channel benefits from the tools, systems and processes that underpin Exertis’ success in the market.
He will report to Phil Brown, Exertis sales and commercial director for UK & Ireland.
“Mark has extensive channel experience in the retail and B2B sectors and will drive, and be responsible for, the growth of our business within our IT categories as we refine our structure to take advantage of the opportunities that exist across the company,” said Brown.
Reynolds joins from Epson where he spent the last three years as sales director, one in business sales and two in retail sales. Prior to that, he held channel management positions at Samsung and Toshiba following roles in distribution.
“I am looking forward to the challenge that this role presents in ensuring we support our existing and future vendors in taking their products to market and delivering great value for our resellers and their customers,” said Reynolds.
“Exertis is recognised for the expertise and knowledge of its commercial team and aligned with its proactive sales approach, it presents a powerful resource to help our vendor partners and customers grow their business.”