eBay is to launch a new £1.2 million advertising drive on Friday that promotes the firm as the low-cost destination for Christmas shoppers.The move comes after a survey by research firm Frontier Economics compared prices of 288 products with those from various high street retailers and found clothing and computers in particular to be better value on eBay.
The advertising campaign, entitled ‘Guess What,’ has been created by Albion and will extend to national print press, billboards and direct mail.
The campaign will place a strong emphasis on the ‘Buy it Now’ feature found in the unused products section, that eBay believes will be off the most interest to Christmas shoppers.
Source: Brand Republic
Advertisement
Related Stories
- Intel to splash out on 'epic' ultrabook campaign Apr 5th 2012 at 12:41AM
- Intel unveils Xeon 5 processors Mar 6th 2012 at 5:32PM
- ASA slaps Talk Talk for 'UK's Safest Broadband" claim Jan 5th 2012 at 6:22AM
- John Lewis reveals a rise in technology sales Jan 4th 2012 at 4:40PM
- Distributors' holiday opening hours Dec 15th 2011 at 10:21AM
- Comet opens online store with eBay Nov 30th 2011 at 1:25PM
- Online sales to hit £7.75 billion Nov 14th 2011 at 1:24PM
- eBay iPhone 4 sell-off stampede Oct 2nd 2011 at 10:32PM
- Google to roll out celebrity endorsements Sep 20th 2011 at 8:12AM
- Motorola rapped for 'worlds most powerful smartphone' ad Aug 24th 2011 at 11:34PM
