DSGi has brought its Irish operation into line with the UK, after it announced that it would be rebranding its Dixons stores under the Currys moniker.The retailer currently has eight Dixons stores in the country. Seven of those will be being rebranded as Currys, while one of its stores in Dublin will become a PC World.
Speaking to the Independent in Ireland, managing director of DSGi in Ireland stressed that Dixons' exit from the High Street had no been prompted by declining economic conditions, but instead, it was designed to bring its branding into line with that in the UK.
The move will bring the number of Currys outlets in Ireland to 17, with another earmarked to open before the end of the year in Leinster.
As in the UK, the Dixons' brand will become the retailer's online presence.
Advertisement
Related Stories
- HP Folio 13-1000 ultrabook a DSG exclusive Feb 8th 2012 at 6:06AM
- Samsung to launch Galaxy Nexus White Feb 7th 2012 at 10:08AM
- Microsoft UK pricing could rise Feb 3rd 2012 at 12:06PM
- Apple hires former CEO of Dixons Feb 1st 2012 at 10:31AM
- Best Buy to leave UK this month Jan 5th 2012 at 4:08PM
- Facebook blamed for a third of UK divorces Jan 4th 2012 at 10:21AM
- Mary Portas unveils ambitious plans for UK High Streets Dec 13th 2011 at 10:35AM
- Acer's Bobby Watkins resigns Oct 25th 2011 at 11:27AM
- Best Buy to retreat from UK? Oct 18th 2011 at 2:00PM
- Dixons UK and Ireland sales drop 9% Sep 7th 2011 at 1:01PM
Follow Follow this article if you would like to receive notifications of updates.
Add a new comment
You need to be logged in to post comments. If you do not have an account then please register.
Comments
0 comments
There are no comments yet, be the first to add one!