Dell is set to go head-to-head with retailers across the channel following the launch of its new online download store, which will sell a variety of software, games and music.Amongst the software that the vendor will be stocking for download include products from Kaspersky, Nero and Roxio. It is also stocking a wide range of PC games including Fear 2, Football Manager 2009 and Lord of the Rings: Conquest.
Dell said the move was all about helping its customers purchase their software from a single convenient location, in the same way that many already purchase their music and movies. "Consumers are very accustomed to downloading music and moves online, but many are still buying shrink-wrapped software," commented Dell Europe's director of consumer marketing David Clifton.
"We're now offering customers the choice to purchase the music and software they wants, and download it direct to their PC from one convenient location."
Advertisement
Related Stories
- VLC 2.0 announced Feb 14th 2012 at 6:38AM
- Over half of UK companies infected by malware Feb 13th 2012 at 11:57AM
- Microsoft gets heavy on educational pricing Feb 13th 2012 at 5:54AM
- Consumer caution returns as the Christmas holiday ends Feb 7th 2012 at 1:55PM
- Microsoft gets stingy with Technet Feb 6th 2012 at 7:11AM
- Interactive Ideas signs Bitdefender deal Jan 26th 2012 at 11:23AM
- Alienware slims it down with X51 desktop Jan 18th 2012 at 7:10AM
- CES 2012: Dell's new ultrabook, the XPS 13. Jan 12th 2012 at 7:01AM
- Microsoft promotes 'crapware'-free PCs as a selling point Jan 11th 2012 at 7:59AM
- Feel the power of pro-video editing Jan 9th 2012 at 3:26PM
Follow Follow this article if you would like to receive notifications of updates.
Add a new comment
You need to be logged in to post comments. If you do not have an account then please register.
Comments
0 comments
There are no comments yet, be the first to add one!