Dell is set to go head-to-head with retailers across the channel following the launch of its new online download store, which will sell a variety of software, games and music.Amongst the software that the vendor will be stocking for download include products from Kaspersky, Nero and Roxio. It is also stocking a wide range of PC games including Fear 2, Football Manager 2009 and Lord of the Rings: Conquest.
Dell said the move was all about helping its customers purchase their software from a single convenient location, in the same way that many already purchase their music and movies. "Consumers are very accustomed to downloading music and moves online, but many are still buying shrink-wrapped software," commented Dell Europe's director of consumer marketing David Clifton.
"We're now offering customers the choice to purchase the music and software they wants, and download it direct to their PC from one convenient location."
Advertisement
Related Stories
- Vendor job cuts rumoured to be on the way May 21st 2012 at 1:21PM
- EntaTech announces Formula Kaspersky competition May 8th 2012 at 2:14PM
- Serif agrees Asda deal Apr 17th 2012 at 2:27PM
- Adobe releases Lightroom 4 Mar 6th 2012 at 7:02AM
- Adobe pushes digital marketing services Feb 22nd 2012 at 2:40PM
- VLC 2.0 announced Feb 14th 2012 at 6:38AM
- Over half of UK companies infected by malware Feb 13th 2012 at 11:57AM
- Microsoft gets heavy on educational pricing Feb 13th 2012 at 5:54AM
- Consumer caution returns as the Christmas holiday ends Feb 7th 2012 at 1:55PM
- Microsoft gets stingy with Technet Feb 6th 2012 at 7:11AM
