Dell has expanded its channel presence in the US by announcing retail partnership with office specialists, Staples.Among the Dell products that will be stocked by the retailer are its desktops, laptops, printers, ink and toner. The deal will see the vendor's products sold in 1,400 outlets across the US, as well as on the retailer's website.
According to Michael Tatelmen, Dell's vice president of global sales and marketing, the company decided to go with Staples because of its wide reach among both the B2B and B2C markets in the US, as well as its commitment to customer support.
No timescale has been set for a conclusion to the deal, suggesting that this isn't part of the trial the vendor is running with other retailers. It is currently unclear if the deal will impact the UK wing of Staples.
Advertisement
Related Stories
- Distree 2012: A report from the ground Feb 8th 2012 at 5:34PM
- Consumer caution returns as the Christmas holiday ends Feb 7th 2012 at 1:55PM
- PCR RETAIL BOOT CAMP: Dedicated website now live! Feb 2nd 2012 at 11:42AM
- Sennheiser partners with Midwich Jan 26th 2012 at 11:36AM
- Widget appointed Gemini Devices distributor Jan 26th 2012 at 11:32AM
- Interactive Ideas signs Bitdefender deal Jan 26th 2012 at 11:23AM
- Gem appoints Fox as IT director Jan 23rd 2012 at 1:30PM
- Alienware slims it down with X51 desktop Jan 18th 2012 at 7:10AM
- Tesco shares plummet after poor sales Jan 12th 2012 at 2:52PM
- CES 2012: Dell's new ultrabook, the XPS 13. Jan 12th 2012 at 7:01AM
Follow Follow this article if you would like to receive notifications of updates.
Add a new comment
You need to be logged in to post comments. If you do not have an account then please register.
Comments
0 comments
There are no comments yet, be the first to add one!