Currys was left feeling the heat after Argos reported the electronics retailer to the Advertising Standards Authority about what it claimed was a misleading national press campaign failed to deliver.The advert in question showed a LCD TV with the promotional strap "only £199". The rest of the advert stated that it was a 15-inch LCD TV with an in built DVD player and was tagged with the statement "Hurry – while stocks last!"
Rival retailer Argos decided to put the offer to the test ringing around 25 Currys stores across the nation and found that 22 had no stock at all.
It referred the issue to the ASA saying that in addition to the laptop in question being out of stock in the majority of stores it contacted, the laptop was listed as in stock on Currys' home delivery line and website, however, it was listed at the more expensive price of £259 and was bundled with a speaker system.
Currys responded to Argos and the ASA saying that the offer was held between the 1st and 4th of June 2006 and received far higher demand than was expected. Argos however refuted this claim arguing that if they had stock online then it should have been diverted to the stores otherwise its "while stocks last" claim would have been false.
The ASA however agreed with Currys and no action has been taken.
Advertisement
Related Stories
- ASA slaps Talk Talk for 'UK's Safest Broadband" claim Jan 5th 2012 at 6:22AM
- ASA raps eBuyer for cherry picked reviews Dec 8th 2011 at 5:27AM
- Dixons UK and Ireland sales drop 9% Sep 7th 2011 at 1:01PM
- Motorola rapped for 'worlds most powerful smartphone' ad Aug 24th 2011 at 11:34PM
- Virgin rapped for 'misleading' broadband speed ads Jul 14th 2011 at 9:15AM
- Currys claims Mystery Shopper crown Apr 5th 2011 at 12:12PM
- Currys offers 5% off iPad Feb 15th 2011 at 12:57PM
- Dixons Retail: We?re on course for growth Dec 8th 2010 at 11:01AM
- Comet takes the lead in Mystery Shopper Oct 13th 2010 at 12:50PM
- Currys launches ?999 3D TV deal Oct 8th 2010 at 7:47AM
Follow Follow this article if you would like to receive notifications of updates.
Add a new comment
You need to be logged in to post comments. If you do not have an account then please register.
Comments
0 comments
There are no comments yet, be the first to add one!