The credit crunch is likely to result in more people shopping online this Christmas, according to the results of survey conducted by market research firm IMRG.The report found that up to 68 per cent of shoppers are planning on making at least one purchase online this Christmas. It also found that of those planning on making a purchase, around 78 per cent planned to do at least half of their shopping online, up from 56 per cent in 2007.
Speaking to Retail Week, IMRG's chief executive James Roper said: "Christmas can be an expensive time of year and it will feel particularly so this year for many who are being squeezed in the economic slowdown.
"It's great to see the high levels of awareness among Christmas shoppers on the competitive pricing available online, an increase in those turning to etailers over the festive season and a strong satisfaction rating in the online shopping experience, especially delivery."
Advertisement
Related Stories
- John Lewis reveals a rise in technology sales Jan 4th 2012 at 4:40PM
- Rise of the planet of the apps Dec 15th 2011 at 2:18PM
- Distributors' holiday opening hours Dec 15th 2011 at 10:21AM
- Little Printer produces personal 'newspaper' from web Nov 30th 2011 at 5:05PM
- New direction for Spotify? Nov 30th 2011 at 12:10PM
- Online sales to hit £7.75 billion Nov 14th 2011 at 1:24PM
- New look PCR website gives you more Nov 9th 2011 at 2:17PM
- Firefox 8.0 released Nov 8th 2011 at 9:25PM
- Google launches Google+ Pages Nov 7th 2011 at 8:46PM
- Virgin says one third of the UK has access to 100Mb broadband Nov 6th 2011 at 10:52PM
Follow Follow this article if you would like to receive notifications of updates.
Add a new comment
You need to be logged in to post comments. If you do not have an account then please register.
Comments
0 comments
There are no comments yet, be the first to add one!