Retailers in towns and villages UK-wide are being encouraged to create a fun “Christmas Shopping Challenge” to help boost footfall during the peak festive season.
Retail Champion Clare Rayner is urging indies. town teams, local councils and business improvement districts to get involved.
“This campaign activity is now in its second year and it couldn’t be more important,” said Rayner.
“Christmas sales can account for anywhere between 30% and 60% of a retailer’s annual turnover. A bad Christmas can mark disaster, as we have seen for the past three Januarys when major players have collapsed into administration.”
The challenge invites shoppers, in particular those with young families, to “decorate a Christmas tree” by obtaining a pretty bauble sticker from each of the shops they visit.
The Christmas tree will feature on the front cover of a local map which will draw attention to all the independent businesses participating in the activity. When the tree is fully decorated, and ten bauble stickers have been collected from ten of the participating shops, the family is award a “Certificate of Completion” and the children are given a little gift. They also get to keep their Christmas tree.
This campaign event is part of the year-round “Support for Independent Retail” campaign that aims to raise awareness of thousands of local retailers, to increase footfall into town and village centres.