PCR Tech and IT retail, distribution and vendor news
Basingstoke-based distributor Ci Distribution has partnered with gaming brand AORUS and hardware manufacturer Gigabyte (GBT). It will be responsible for stocking and promoting all Gigabyte and AORUS gaming notebooks.
The AORUS brand, focused clearly on the Gaming and Performance segment, has developed a strong following and reputation since launching in 2014. AORUS hardware is specifically designed to suit the brand’s relatively thin and light gaming notebooks, which possess features such as high-end GPUs in a slim chassis design.
Ci Distribution believes that this broadened product range – along with its wide market reach in the UK and worldwide – will allow GBT and AORUS to considerably expand their presence within the industry.
Ci Distribution’s business development manager, Iain Gillogaley said: “The addition of Gigabyte and AORUS notebooks will allow Ci Distribution to branch into the exciting and growing gaming notebook market.
“Gigabyte has a growing reputation within this market, and are renowned for being first to market with class leading technical specifications. A varied range of products cover all price points and customer needs, and allow users to experience an immersive gaming experience. With existing links into gaming resellers, the company look forward to bolstering their offering with the addition of the Gigabyte range.”
Steve Clark, Gigabyte‘s UK country manager also commented about the new distribution deal: “We believe both of our gaming notebook brands, Gigabyte and AORUS, will appeal to resellers of all shapes and sizes within Ci Distribution’s customer base.
"We are delighted to be able to have the opportunity to offer these products to Ci Distribution and its partners. We strongly believe that Ci Distribution is a valuable addition to our network and will enable us take our business to the next level within the UK; we very much look forward to working with them.”
