Ci Distribution announces partnership with ASRock

Basingstoke distributior Ci Distribution has announced a partnership with components vendor ASRock, which will see the firm ship out a wide range of products including the small-form Beebox PC, Mainboards, and – in the near future – the G10 gaming Router.

ASRock follows its 3C design concept motto of ‘Creativity, Consideration, Cost-effectiveness’, and the company hopes that this move will help it to expand its presence in the market. ASRock explores the limits of motherboard manufacturing whilst simultaneously paying attention to environmental issues, developing products with the consideration of being eco-friendly. 

“ASRock is a quality addition to our portfolio," said Ci Distribution business development manager, Darren Perks. "The Mainboard products are well-recognised and received in the reseller community and give us a strong offering in the component and system build market place. We are also excited about the range of powerful mini PC’s in the Beebox brand name, which will appeal to a number of markets. Moreover, it’s an ideal time to launch our partnership with ASRock as they introduce their new-look Kaby Lake Motherboards.”

Ci Distribution has said that it will work closely with ASRock to increase the brand’s rapidly growing range of products to the channel. 

Speaking of the partnership, ASRock account manager Jack Yang said: “We are extremely delighted with the appointment of Ci Distribution as a Distribution Partner for our Mainboard and Mini PC range of products.

"I am looking forward to working with them and growing this segment alongside their ever-increasing vendor offering. Ci Distribution has an experienced team, headed up by Iain Gillogaley and Darren Perks, working on expanding their non-rugged Portfolio. They offer an appealing route to market with the professional integration facilities they have at their disposal, as well as the services they are looking to blend into their offering to the channel, which will enhance their strong position in the market.”

This announcement will bolster what is already a large resume of partnerships for the distributor, and Ci Group commercial director, Jon Atherton was very enthusastic about the news, saying: “I am proud to be able to witness Ci Distribution growing from strength to strength. In addition to our already promising portfolio, we have a number of great vendors which we aim to bring on board this New Year; I am more than optimistic about what the future holds for this fantastic team.”