Nvidia's CES keynote saw CEO Jen-Hsun Huang unveil an upcoming Asus 7-inch Android 4 tablet crammed with Nvidia's quad-core Tegra 3 and priced at just US$249.
The surprisingly low price point puts the new tablet closer to Amazon's Kindle Fire than the usual high-spec Android prices. Compared to Amazon's tablet there's no competition based on specs and the proper latest-generation Android without Amazon's lock-in 'features'.
The array of partners lining up to launch devices with Nvidia's wonderchip was impressive, including Asus with the previously mentioned Eee Pad MeMo ME370T 7-inch tablet and the Transformer Prime TF700T with a 1920 x 1200 display.
Fellow Taiwanese manufacturer Acer lifted the lid on the Acer Iconia Tab A700 with a 10.1-inch form factor with the same 1080p resolution screen. It seems 1080p is the name of the game for Android tablets in 2012. The Acer device also has a HDMI port for video output.
Across the strait to the Chinese mainland, Lenovo showed off the IdeaPad K2 with the same 1080p resolution screen based on IPS LCD display technology, forward and rear facing cameras and SRS surround sound support. Chinese value-specialist manufacturer ZTE will also be launching a 7-inch form factor Tegra 3 tablet with a 1280 x 800 resolution which may even undercut the the Asus Eee MeMo.
Fujitsu belatedly joined the Android smartphone market but apparently are taking no prisoners by choosing to fit the quad-core Tegra 3 in an Ice Cream Sandwich device.
Nvidia also showed off a number of software demos designed to showcase Tegra 3 including the PowerDirector Mobile for Android app. The CyberLink software is apparently optimised for Tegra 3 to "enable high-performance video editing on compatible Android devices."
Nvidia are not just targeting Android with the next-generation mobile processor but also the next generation of Windows 8-powered devices. Indeed Microsoft demonstrated Windows 8 on a Tegra 3-powered tablet during their keynote address.