After securing massive external investment, BullGuard is expanding its UK operation in a bid to significantly increase its market share, whilst launching into new areas across Europe.The UK sales team has been bolstered by the appointment of its new sales director Alan Case, who started working at the firm on January 1st.
Of the $5 million injection from investment firm DFJ ePlanet Ventures, PC Retail understands between $500,000 and $750,000 will be directly pumped into the UK division, while 25 per cent to 35 per cent of the huge sum will indirectly be spent here.
As well as the new sales director, the money will be used for ambitious new sales tools, increased marketing, and it has already funded a new office for the sales department.
It is hoped the fresh funds will provide a significant boost to the security firm's positioning here and in the rest of Europe.
"We aim to break into the top-three in the UK by the end of the year in absolute numbers, and we aim to become the fastest grower in terms of per cent increase in our target segment growth," said George Tennet, CEO at BullGuard.
"In the UK we'll be looking to grow our reseller base substantially, while also putting a lot of effort into our existing resellers. We offer the best and most transparent revenue share model in the business and we will be looking to capitalise on it, to the benefit of both BullGuard and our partners.
"As part of this effort we will be launching a new revenue share tracking tool specifically developed for our resellers in March/April."
The firm will also be launching in Germany for the first time, and bolstering its Benelux division.
You can read our full interview with George Tennet by clicking here.
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