The Carphone Warehouse is expected to lodge a complaint with the Advertising Standards Authority over an advert that DSGi ran comparing their laptop and broadband offers.The advert, which was in last weekend's Sun, had a side-by-side comparison of Carphone Warehouse's Elonex Webbook deal and PC World's own brand version of the same netbook, the Advent 4211.
In it, DSGi is said to have highlighted that the Advent 4211 has better memory capacity and has Windows XP in comparison to the Webbook, which runs Linux. It also highlighted that it was offering the device for £20 a month, in contrast to Carphone's £25 a month deal.
However, Carphone is said to have taken issue with the advert, with one source telling Mobile: "They've completely ignored really basic stuff like their laptop is £280 and ours is £220, and the fact that customers are signing up to 18 months with us and two years with them."
The source added that the firm is likely to launch a fight back campaign in an attempt to clarify its offer.
Advertisement
Related Stories
- Acer launches AMD Fusion-based Aspire One 725 May 9th 2012 at 12:20AM
- HP Folio 13-1000 ultrabook a DSG exclusive Feb 8th 2012 at 6:06AM
- ASA slaps Talk Talk for 'UK's Safest Broadband" claim Jan 5th 2012 at 6:22AM
- Lenovo's new Cedar Trail not-a-netbook Dec 30th 2011 at 4:57AM
- Dell exits the netbook market Dec 19th 2011 at 6:32AM
- ASA raps eBuyer for cherry picked reviews Dec 8th 2011 at 5:27AM
- Confirmed: All UK Best Buy stores to close Nov 7th 2011 at 12:48PM
- Best Buy closure imminent Nov 7th 2011 at 12:55AM
- Motorola rapped for 'worlds most powerful smartphone' ad Aug 24th 2011 at 11:34PM
- Asus Eee PC X101 unboxed Aug 24th 2011 at 12:08AM
