The vice president and general manager EMEA's keynote, titled 'Channels to market: a master class in global expansion strategies', will give insight into Apple's view of technology retail, and expansion within it.
It will also look at ways of structuring a retail operation, including franchising and licensing agreements, and why they sometimes make sense. He is also expected to touch upon how use of flagship stores has underpinned Apple's success and what routes to market it thinks will be key in the coming years.
He will be joined by former president and CEO of Footlocker Europe, president of Speedo International and retail vice president of Adidas EMEA, Simon Rider, and former director of M&S food and current managing director of Waitrose, Steven Epson.
This year's World Retail Congress takes place in Barcelona from May 6th to 8th. More information on the event can be found at World Retail Congress' official site.
Advertisement
Related Stories
- The Apple iPhone 5 rumour mill May 25th 2012 at 2:50PM
- Developer fined £50,000 over fake Angry Birds app May 25th 2012 at 12:28PM
- Yahoo unveils innovative search software for Apple May 24th 2012 at 2:27PM
- Apple tells Siri complainers to get a different phone May 18th 2012 at 12:13PM
- iPhone 5 'bigger screen' rumours gather pace May 17th 2012 at 2:13PM
- Mac OS X Lion 10.7.4 released May 9th 2012 at 10:28PM
- iOS update fixes bugs and security flaws May 8th 2012 at 5:45AM
- Apple quietly intros new CPU to iPad 2 May 7th 2012 at 2:44AM
- Apple sells 35 million iPhones Apr 25th 2012 at 1:26AM
- Appule 2012 Apr 23rd 2012 at 1:00AM
