With so many software vendors looking at moving at least some of their revenue to online distribution, there is a genuine fear within the retail and reseller communities that they are about to be cut out of a vital part of the channel.
However, not all vendors are so keen to cut ties with the people and businesses that have gotten them to where they are. Some, such as BullGuard, are actively trying to find ways to not just help retailers and resellers survive in this new world, but to thrive.
Andrew Wooden sits down with its UK sales director to find out what plans it has for the digital age, and how it expects to give its partners a fighting chance.
"We have seen several attempts at setting up revenue share programmes, but most of them failed – either because they were not simple enough, or because of a lack of transparency," explained Case. "These kinds of programmes only work if they are easy to implement for the channel partners, and it is paramount that the partners can monitor their own revenue."
Case added that the most important part of any scheme that helped retailers and resellers compete in a digital world was for them to have access to revenue accrued through renewals. "It must be easy for partners to recover the downstream revenue they are entitled to."
To read the interview with BullGuard, click here.
Advertisement
Related Stories
- iOS update fixes bugs and security flaws May 8th 2012 at 5:45AM
- Microsoft fingers Chinese firm in RDP flaw leak May 4th 2012 at 3:00AM
- Microsoft fixes '0-day' Hotmail flaw Apr 30th 2012 at 12:19AM
- Serif agrees Asda deal Apr 17th 2012 at 2:27PM
- Global Payments breach of 1.5m credit cards Apr 3rd 2012 at 8:29AM
- Hacktivists lifted more data than criminal gangs Mar 22nd 2012 at 11:14PM
- Microsoft accused of leaking attack code Mar 18th 2012 at 9:30PM
- Lulzsec leader Sabu turned by the FBI Mar 7th 2012 at 1:15AM
- Adobe releases Lightroom 4 Mar 6th 2012 at 7:02AM
- Adobe pushes digital marketing services Feb 22nd 2012 at 2:40PM
