John Browett has told staff at DSGi that it will take until 2013 to turn the business around and return to pre-recession levels of trading in an internal briefing leaked to the Sunday Telegraph.The briefing, which followed the group's interim results last month, said that while times were tough currently, once the business recovered, it would be "great".
The document also revealed that the retailer has called in the services of The George Group – part of Accenture – to "fundamentally change" the way the retailer's commercial division and supply chain work.
Browett also admitted that many analysts don't believe the firm can survive the turnaround. "Some of them believe that we won't survive…some like the plan that we have in place, but think that we'll run out of time to deliver it."
Advertisement
Related Stories
- HP Folio 13-1000 ultrabook a DSG exclusive Feb 8th 2012 at 6:06AM
- iPad 2 sells out Mar 14th 2011 at 1:57PM
- Analysts rubbish Google copy claims Feb 7th 2011 at 12:54PM
- New games consoles 'may not succeed' Sep 24th 2010 at 2:18AM
- Comet unveils rebranding plans Sep 10th 2010 at 2:45PM
- Dixons Retail sales rise 3% Sep 2nd 2010 at 3:59PM
- PC World dumped customers' personal data Aug 27th 2010 at 2:23PM
- Dixons: ?We?re excited about Christmas for 3D? Aug 16th 2010 at 11:42AM
- Analysts slash business IT spending forecast Aug 11th 2010 at 9:18AM
- Dixons kicks off 'own brand' push for PC World and Currys Aug 5th 2010 at 4:24AM
