Printer vendor Brother UK has appointed Clear Marketing Communications to handle its consolidated brand strategy and offline advertising account after incumbent TBWA Manchester failed to retain the account.The agency will be aiming to fulfil Brother UK's remit of growing the vendor's SME and SOHO markets while maintaining the firm's reputation among IT buyers.
The north England agency joins the firm's digital agency Code Computerlove, PR support firm CityPress and media planning and buying agency MediaVest.
Speaking about the appointment, Brother UK's sales and marketing director Phil Jones said: "Brother is strengthening its communications to meet new challenges in a very competitive, product-driven market and to grow market share, particularly in the colour printer sector; and we’ve chosen a quartet of Manchester partners to deliver harder hitting campaigns targeting business and trade communities.
"Clear Marketing met our objectives for strategy-driven creativity, which will give us stand out in a cluttered marketplace."
Source: Mad
Advertisement
Related Stories
- A third of UK mobile owners read marketing emails May 18th 2012 at 9:37AM
- Intel to splash out on 'epic' ultrabook campaign Apr 5th 2012 at 12:41AM
- Microsoft apologises after Windows Phone marketing cock-up Mar 26th 2012 at 10:38PM
- Network Group appoints new head of marketing Mar 19th 2012 at 2:40PM
- Printers and print accessories Jan 13th 2012 at 11:25AM
- ASA slaps Talk Talk for 'UK's Safest Broadband" claim Jan 5th 2012 at 6:22AM
- Intel predicts the big trends for 2012 Dec 6th 2011 at 6:53AM
- Virgin says one third of the UK has access to 100Mb broadband Nov 6th 2011 at 10:52PM
- Google to add indoor shop photos to Maps Street View Oct 31st 2011 at 7:23AM
