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BRC: Christmas sales slowdown is 'dispiriting'

Matt Grainger
BRC: Christmas sales slowdown is 'dispiriting'

The British Retail Consortium has expressed concerns over ONS statistics showing that October saw some of the worst sales growth this year.

The figures reported that while September saw sales grow by 3.2 per cent, October sales grew by just 1.8 per cent – the lowest sales growth since March last year.

Non-food retail declined sharpest, with big-ticket and non-essential goods hit hardest, and food sales declined too.

“This is a really dispiriting result so close to Christmas. September's slight upturn in sales offered retailers mild cause for cheer, but it was frustratingly short-lived,” said the BRC’s director general Stephen Robertson.

??"Consumer confidence dropped to a six-month low in October and this has led to sales growth almost grinding to a halt at a critical point. With Christmas fast approaching, retailers will be hoping that the festive feelgood factor translates into a much stronger showing next time."

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Tags: Retail, British Retail Consortium, UK, sales, christmas

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