Steve Brazier, president and CEO of analyst firm Canalys has stated that the direct model of PC distribution is dying and will never recover.In a clear attack on Dell's current strategy, Brazier (pictured), who was speaking at Acer's Global Press Conference, said that: "One thing that will not happen is that direct will recover. It will continue to lose market share against the channel, which has proved itself to be the superior method of reaching customers."
He also made it clear that attempting to combine the two was also a mistake. "Having a mixed approach to retail, that is to say, attempting to straddle both the channel and a direct sales model simply won't work."
He also had warnings for those who believed that regional resellers were the way of the future as well as assuring the channel that DHL and UPS simply weren't prepared or flexible enough to replace distributors.
Advertisement
Related Stories
- Vendor job cuts rumoured to be on the way May 21st 2012 at 1:21PM
- Acer unveils new G6 displays May 10th 2012 at 2:38PM
- Acer launches AMD Fusion-based Aspire One 725 May 9th 2012 at 12:20AM
- Acer Iconia A510 tablet is Olympic-themed Apr 18th 2012 at 1:58AM
- Interview: Acer eyes ultrabright future Feb 13th 2012 at 1:57PM
- Consumer caution returns as the Christmas holiday ends Feb 7th 2012 at 1:55PM
- Acer's Olympic partnership Jan 20th 2012 at 11:48AM
- Alienware slims it down with X51 desktop Jan 18th 2012 at 7:10AM
- CES 2012: Dell's new ultrabook, the XPS 13. Jan 12th 2012 at 7:01AM
- CES 2012: Acer launches 'world's thinnest' ultrabook Jan 9th 2012 at 4:58AM
