A Deloitte report has revealed that the gold rush for branded applications has failed to materialise despite a large number of branded applications being published to all smartphone platforms.
Based on apps published on the iPhone, Android and BlackBerry platforms by a range of large consumer brands, Deloitte said that less than 20 per cent of the applications examined had even been downloaded enough to consider in the firm's survey.
"Brands view apps as a golden opportunity to communicate directly with consumers and in a more meaningful, long term manner. When brands get it right, the returns can be huge," said Deloitte media partner Howard Davies.
Deloitte didn't appear in the slight bit interested in why consumers were turned off by branded applications but rather said that firms needed to look to advertising partners to deliver "personalised advertising" via location based services in order to "make the most from apps."
Apparently making a useful app that anyone would want to download wasn't among the recommendations.
Advertisement
Related Stories
- The Apple iPhone 5 rumour mill May 25th 2012 at 2:50PM
- Via Technologies release Android PC to rival the Raspberry Pi May 25th 2012 at 10:30AM
- Yahoo unveils innovative search software for Apple May 24th 2012 at 2:27PM
- A third of UK mobile owners read marketing emails May 18th 2012 at 9:37AM
- iPhone 5 'bigger screen' rumours gather pace May 17th 2012 at 2:13PM
- Google's multi-Nexus Android strategy May 16th 2012 at 12:56AM
- Java judge will not rule on Android "fair use" May 11th 2012 at 1:52AM
- New National Rail Enquiries app hits the top spot May 9th 2012 at 12:59AM
- Jury fails to fully decide in Oracle vs Google May 7th 2012 at 10:28PM
- Jury struggles for verdict in Oracle vs Google May 6th 2012 at 11:56PM
