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'Bigger doesn't always mean better' - Mesh Computers takes smart approach at PC consumer event

Dominic Sacco
'Bigger doesn't always mean better' - Mesh Computers takes smart approach at PC consumer event

System builder Mesh Computers has questioned the value of larger stands at consumer shows.

The company is exhibiting at the Multiplay Insomnia57 (i57) gaming festival at the Birmingham NEC this weekend, and says it has drawn greater interest with its single table than some of the bigger booths.

Mesh's general manager Maria Malageac says a bit of creative thinking and clever marketing can go a long way.

The firm has been hosting several raffles at i57, and has seen particular success around its giveaways. For example, attendees can like Mesh on Facebook and register with the company to receive a free keyboard, mice, headset or other accessory. 


Each visitor must have their photo taken at the stand with their free product before they can take it home, with the picture being shared on social media.

Mesh has been giving away around 400 items per day over the weekend - and Malageac says it's been a good marketing boost for the system builder, which is refocusing its efforts on the PC gaming sector.

"You won't get anything out of a stand with ten computers or more," she told PCR.

"We haven't come here to sell. We interact with visitors, we answer their questions and we have support staff. Our raffles have been really popular this weekend."

The company is giving away a desktop worth £2,000 including an Nvidia 980Ti graphics card and In-Win chassis. It is allowing visitors to play a demo of Fallout 4 on its stand in order to show off its systems.

You can check out some other Tweets and highlights from PCR during the show below:

ASUS was also giving away its 'world's first watercooled laptop' at the show, the ROG GX700

Tags: Retail, game, consumer, birmingham nec, expo, show, insomnia, Multiplay, Mesh Computers, Insomnia57, i57

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