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Beta Distribution expands storage solution product line with latest Channel partnership

Rob Horgan
Beta Distribution expands storage solution product line with latest Channel partnership

Beta Distribution has announced another major partnership as it grows its product lineup. The distribution firm has tied up a deal with ADATA technology, for its range of storage solutions. ADATA's product line includes DRAM modules and USB flash drives, providing complete solutions, including memory cards, solid state drives, and portable hard drives. ADATA products also include on the go power for mobile devices and the company is now a major provider of advanced LED lighting. 

Dave Taylor, ADATA UK country manager for sales and marketing, said that the partnership will create revenue and opportunities within both firms. "We are delighted to be partnering with Beta Distribution," he said. "Given the significant growth we have experienced in the past year, Beta offer a strategic alliance to key routes to market given their extensive portfolio and multiple channel sales experience. We envision ADATA complementing some of the great brands Beta already represent, and with an ever-growing product range, I feel it is important to align with a partner that not only reacts to market demands but is prepared to explore emerging technologies and wraparound solutions”

Meanwhile JonPaul Warren, business development manager at Beta, said that ADATA's leading memory bands will provide Beta's current client base with a relevant and exciting product. “ADATA are a leading memory brand as demonstrated by their award-winning product design and commitment to providing high quality memory solutions.” Mr. Warren added: “their extensive product range will provide us with a tremendous opportunity to engage across our entire customer base, notably with highly relevant product ranges such as XPG gaming memory and SSD, which fit into our target verticals of system integrators and e-tailers. In addition, Flash and storage products are ideal for our existing retail customer base”.

The latest partnership comes hot on the heels of another Beta Distribution deal. Just last week Beta Distribution penned an exclusive deal with AccelStorThe partnership will see Beta take control of distributing AccelStor’s entire stock of storage solution products. The full AccelStor NeoSapphire all-flash array range is now available from Beta Distribution. Its recently launched all-NVMe array and NeoSapphire P310, will also come under Beta Distribution’s control. 

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Tags: Channel, distributors, storage

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